River’s Edge Hospital & Clinic is a Minnesota based provider of a full spectrum of healthcare services at its facilities. To build awareness of their OrthoEdge Joint Replacement, Program River’s Edge Hospital required a print advertising series that would reach its targeted demographic with a modern design. As the graphic designer appointed to the project, I wanted to visually express the results of patients seeking the OrthoEdge Joint Replacement. I meticulously selected appealing images of those within the targeted audience who were actively engaging in everyday life.
The outcome of the project delivered a series of magazine advertisements with vivid colors, striking imagery, and precise typography that entices new patients to the hospital. Featured in Mankato Magazine, the Mankato Free Press, and River Valley Woman Magazine, this print ad series in 2018 won a Service Industry Advertising Merit Award.